To all the devs who still use "users" as common terminology. They are not your users. They are not junkies where you can just push your warez down their throat. People are checking your software out, for a whole host of different reasons. To see if your solution serves their needs. They are rich individuals with countless human traits, interests and dreams. By using the term you detach yourself emotionally. Don't other them as users. It has an alienating effect, in a time where we need to unite.

Deeply ingrained habits are hard to break, but it's usually possible to find alternatives to this term, even if it sometimes means rearranging the surrounding words a bit. I've started trying to do this - though it'll take some practice before it comes naturally.